For this informative blog post, I created a live Facebook Page for Garfield Group Interactive. It contains company information, a syndicated feed from our company blog, links to similar websites, fan lists, an event calendar, and all of the standard Facebook tools such as a wall, photo hosting, and a mini-feed. This Facebook page is an example of one way to integrate a company brand/image into a world of social networking that is growing at exponential rates.
The page starts with a company overview, mission, and products. Be sure not to overlap any of these 3, since the overview and mission are very similar. I found that I liked using a bulleted list for products, since my company is a service company, not selling a specific product. The mini feed below provides upudates for all of the major input boxes, such as posted links, events, photo’s, video’s, notes, wall, and discussion board.
Many of the items such as notes, posted links, and discussions can overlap, but placing content in each of these boxes independently will prove to your readers that your ‘content is king’ and that they should be reading your page. The RSS feed is great because it appears that I am adding more content, but in fact providing inbound links to my company blog. I highly suggest placing the RSS reader above the fold and easily accessible. Another favorite item on the Facebook Pages is the Posted Items element. It allows me to import a blog post, website, or other entity on the web and have a direct link, with caption and visual right into my blog. Both the Wall, and Discussion Board allow for user interaction. This is similar to comments on a blog page, but keeping with the standard socialization of Facebook.
Speaking of that standardization, depending on the user’s follower settings, changes that are made to the Facebook Fan Page are propagated to each fan’s live feed, that they see on their home screen. This allows mass distribution with no direct cost, other than creating the content. Timing and labeling will determine if your interested user clicks the link, but it creates another inlet for users to view your website.
Finally, the personalized Facebook page will provide analytics. Why are analytics useful? They provide concrete proof of concept. Either that you are successfully being viewed by users, that you aren’t, which lead direction is coming from, and breakdowns of each portion of the page.