A few of you may know that I was a geography major in college. I learned about maps, location relationship, weather, and trees. I always had a dream of working at a mapping-software company, like MapQuest. I have always been a supporter of location applications like Loopt, Whrrl, and Foursquare.
A small group of friends and I just launched www.4squarebadges.com this weekend. This application breaks down the FourSquare application, its badges, and feeds of people using it. We have list breaking down each of the badges, a list of all swarm badges, and other tricks to winning at the game of Foursquare.
I am documenting the marketing aspects of this site over here on http://www.4squarebadges.com/testing-inbound-marketing-blog/. You will see that our organic search has been very successful for many Foursquare badge terms.